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Implement Seasonal Design into Your Brand – A Starter’s Guide

Even if you don’t look at a calendar for a whole year, you can most probably tell when the holiday season is getting close. Whether it is because of the snowflakes or the pumpkin spice, it looks like almost all businesses are quickly hopping aboard the holiday hype train by incorporating different seasonal design elements into their branding.

Holiday branding is a great way for companies to boost their brand awareness, but take note that there is a blurry line between partaking the holiday spirit and plain old seasonal overkill.

But let us hold you on for a minute before you hop into the holiday train, read this guide for some tips and tricks on how to incorporate seasonal elements to your brand and products without overdoing it.

Have your logo speak happy holidays.

Your logo is the face of your brand, it speaks about the what your business is all about and the message you convey to the consumers. Your logo reflects professionalism and quality and is the window into the culture that your company is built upon.

Use a holiday theme, give your logo a quick and subtle holiday feel to it by switching up your traditional palette with holiday color schemes. Have some fun and decorate it with a snowman, some holly berries, or a pumpkin to get into the holiday spirit.

The key word here is subtle- don’t go too crazy with the holiday spirit, know that your logo still needs to represent the identity of your brand. You don’t want to overdo things and change up your logo to the point that customers and clients are no longer able to recognize it. Have fun with various seasonal design elements but keep the voice of the Santa hats and the pumpkins down so that your company’s voice can still be heard.

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And on the topic of seasons, don’t be limited to the winter holidays alone. Try to host a variety of seasons not just the winter holidays, including the your industry’s specific seasons.

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Social media and Seasonal Design.

The best place to implement seasonal design elements into is social media.

You can switch up your Facebook cover photo by replacing it with a holiday inspired design for the season. Swap your Twitter header for a more seasonal one with an inviting and cozy message. Fill your social media pages with seasonal messages and imagery to greed customers and clients who decide to stop by.
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You can make switching up logos and other banners for the season much easier with the help of various logo scheduler plugins so you can seamlessly change your logo throughout your various social media platforms and emails. Click now for more information

You can post blog contents that are relevant to the season if you have a company blog. You can post about eco-friendly holiday decoration and lights if you happen to run a company that offers eco friendly products.

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